About Us

San & Sam founded in Cairo, Egypt, in 2003,. We started with a table and a phone but no clients, just a passionate belief in our idea for an agency that was genuinely obsessed with outcomes not just output.

Starting with no clients may have made getting off the ground a bit harder, but it taught us a valuable lesson. We never forget the leap of faith a client has to make when appointing an agency and as a result we believe we have a responsibility to ensure that we deliver success for our clients.

We are a fully integrated marketing and advertising agency. Our basic premise is "Observe, Learn & Incorporate."

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